Below are some best practices for building an audience:
Schedule and Frequency
- Regularly update the content your channel to keep your audience engaged.
- Make your schedule clear to your audience and new viewers (when and how often). Remind your audience in the videos, in the episode description, or through other branding on your channel.
- Be creative and look for opportunities within your organization that allow you to publish more regularly.
- Offer opportunities for your audience to comment or "like" or "favorite" your channel.
- Create trailers or teasers for long-form content, if appropriate for your audience. Teasers introduce your content to viewers, and get them interested.
Create a Content Calendar for upcoming months
- Identify the key tent-pole events that are relevant to your channel and meaningful to your audience. Tent-pole events is a content creation and publishing strategy that is meant to leverage the popularity of events to maximize audience (i.e., National Mental Health Week).
- Be sure to create content to celebrate milestones for your organization or to produce content for "signature" events that you invent for your channel and audience.
Cross Promotion and Collaboration
Cross-promotion across channels and collaborations are two of the most effective methods of building audience and subscribers. Accessing new audiences begins with finding the channels where those viewers are already engaged.
- Cross-promote and collaborate with other channels that would be relevant to your audience or attract similar demographics.
- Provide a guest lecture, or contribute as a "guest spot" to your collaborators channels.
- Look for opportunities to leverage each others audience to find new viewers.
- Be creative with "remote" collaborators. Record video chats, or use video-response to comment on content from your collaborators.
- Use annotations, playlists, and “links in description,” to link between your content and your collaborators.
- Be active on your channel during any cross-promotion period.