A blog is a special type of Website that is organized in “diary-like” entries in reverse chronological order. Blogs are generally organized around a particular theme and represent the work of a single author.
(Web-based or self-hosted; and mostly free)
Three blog models for presenting information:
In academia, research and publication are essential markers for indicating your expertise. Researchers submit their work to a journal for publication, which could be a lengthy process.
For scientists, the ability to share research quickly increases cooperation and potentially can make research stronger. With blogs, scientists can communicate and share their ideas and research quickly, disseminate information (preliminary findings) faster, and foster collaborative knowledge.
Check out Science Blogs, which is a compilation of 80+ blogs covering areas of science inculding earth, life, physical, environmental, etc.
Interaction is key --- create a space for readers to comment
Include hyperlinks in your posts
Integrate other social media like RSS or Twitter
Remove static blocks of text, move towards stronger collaborative sharing and knowledge